flowers,
fireworks
& fairytales
hi there!
I’m Anne (she/her), a floral artist & educator, based in the Netherlands. I’m specialised in natural -foam free- floral designs and large scale installations that evoke emotion. They are unique, memorable designs that challenge the way you see things. I guess I’ve never been average. But life is too short and I am too tall to fit in a box anyway.
I also teach floral design to beginning florists, both offline and online. I’ve had the pleasure of hosting students from all over Europe in my studio and guided international groups during destination workshops abroad. My online flower school crosses both borders and timezones, with members from Canada to New Zealand. Flowers are great, but to me, they are nothing without the community around it!
Anne in short (all 187cm of me ;))
I got a degree in styling and concept design (Bachelor of Arts) and taught myself how to create with flowers through several years of hard work. My eye for detail and nature loving heart I got from my parents for free!
I live near the forests and sand-dunes in Soest, with my husband Stefan and our black cat Nalu. We renovated a 1968 fixer upper and filled it with plants, art, books, music & vintage treasures. It’s safe to say I’m not a minimalist. At all. In Marie Kondo terms: everything sparks joy! ..did someone say fireworks?
call me emo: ☉ scorpio ☾ cancer ↑ cancer 𖡼 enneagram 4 𖡼 ISFP-T
“Paying attention is a form of reciprocity with the living world, receiving the gifts with open eyes and open heart.”
fairytale gardens with an edge
My mission is to make people see the beauty of the world around them. Not just the obvious stuff, but the small, the overlooked, the decayed too. The perfect dandelion fluff growing between the cracks of the pavement, shimmering raindrops on your window, wildflower seedheads.. there is so much magic around us!
With my work I hope to make people see, appreciate and care for all of it. Yes, I’m a treehugger. But a down to earth one. And this combination shines through in my work. My work is natural and seasonal. But it’s also whimsical, even if it’s far from perfect or polished. It feels like it was born in a fairytale and then escaped to real life. Because no matter how much I love fairytales, the raw edge of reality always has a place in my work & life.
need some flower magic for your brand?
Whether you need a small floral set for a product shoot or an entire indoor garden for your campaign, I’m your woman! Get in touch and let’s make that magic happen!
You can also reach out to me to about guest teachings, interviews and paid collaborations.
Enjoy the little things ♥
find me on Instagram here: @annevanmidden
join my online flower school here: annevanmidden classes
photos by Danique van Kesteren, Hanna Bender, Alicia King